Our packaging is designed for the challenges of e-commerce.

Over the last few years, we have seen dramatic growth in online sales with more people doing their shopping online. The global pandemic only accelerated this growth and we believe this trend is set to continue for years to come.

There is now a profound requirement for packaging to be optimized for the e-commerce, direct-to-consumer supply chain. Ensuring the product arrives as intended, giving consumers the in-store experience.

E-commerce Fulfillment

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Products passing through the e-commerce channel have to withstand more frequent and rigorous handling: statistically, a package is handled on average more than twenty times (four times more than traditional bricks-and-mortar retail) and, anecdotally, it is more likely to be tossed into a van or dropped on a doorstep. If the packaging is insufficiently robust, the costs to the brand owner can be significant. Replacing a destroyed item can cost up to 17 times as much as shipping, but the damage to your reputation can be even greater.

A particularly challenging product category for the small parcel delivery channel is liquid products, which can commonly break and leak during shipping. As consumers become more comfortable with ordering everyday liquid items on online platforms, the need for packaging designed to withstand e-commerce fulfillment increases.

As a leading global player in dispensing systems, the challenge of e-commerce fulfillment has been a major R&D focus for Rieke. Our aim has been to deliver innovations that allow liquid products to reach the consumer without damage or leakage – eliminating the need for multiple layers of secondary packaging.

Working with Amazon

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Creating ‘Frustration Free Packaging’ Solutions

Amazon is leading the field and changing the rules of the retail market. Despite impressive growth in multiple categories, shipping liquids proves to be especially tricky.

After visiting Amazon’s corporate office and labs, we were able to get valuable input from Amazon to develop solutions to overcome these challenges.

“It was evident after our first engagement with the Rieke team that delivering innovation in the e-commerce channel was of strategic importance, and they were eager to work alongside us to solve these customer pain points.

Amazon provided Rieke common failure modes of the current trigger sprayer and the scale of the commercial impact of innovation in liquids packaging.

This unlocked the Rieke team to drive an innovation plan around this mission.”

Justine Mahler - Amazon’s manager of Customer Packaging Experience

E-commerce Approved

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In addition to offering products that do not break or leak when shipped, we also have established our own ISTA-6 test labs in-house, approved by Amazon, to do our own testing.

In addition, our LDS-2e lotion pump was a Diamond Finalist of the Dow Packaging Awards in 2018.