Dispenser maintains an Imperial image

PZ Cussons has selected Rieke Dispensing's stylish RS5 dispenser for big family value packs of Imperial Leather Ocean Fresh revitalising shower gel and Soft Touch moisturising shower cream.

"Imperial Leather is an iconic brand that is much-loved and its packaging must reflect its core values, particularly in terms of convenience, user-friendliness and – for a multiple-use pack such as this – reliability," comments of Caroline Reynolds, Marketing Controller for Imperial Leather.

"The RS5 meets all these criteria and therefore helps to maintain the quality image of the brand."

The RS5 offers a robust, superior design, including a no-metal contact and showerproof construction, which guarantees durability. Consumers benefit from the user friendly pump action and minimal operational effort, while its special valve system provides careful control of the liquid to deliver an accurate 5ml dose with each dispense, ensuring that the 750ml pack can deliver maximum value.

The RS5 is shippable in its lock-down position and the 270° headlock – one of the longest on the market – means there is no danger of the dispenser unlocking either during filling or transportation, so that the packs reach both the retailer and the end consumer in pristine condition. Furthermore, the RS5 is available in a wide variety of headstyles.

The dispenser is finished in a natural pigment and provides an ideal complement to the distinctive wavy design of the bottle.